Evoke Ideas

Local Marketing & Local Businesses Blog

Welcome to Evoke Ideas, where we publish our Six On Success entrepreneur blog series along with articles covering a variety of marketing topics. We highlight business owners and expand upon marketing tools, techniques and news relevant to local business owners. Topics covered include search engine optimization, public relations, online advertising, social media and more. Join us and share your ideas here.

5 Marketing Strategies Every Startup Should Know

5 Marketing Strategies Every Startup Should Know

Starting a new business is an exciting and challenging endeavor, and great marketing play plays a crucial role in its success. However, with limited resources and a tight budget, startups need to be strategic in their marketing efforts to make the most of their...

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Strategic Marketing for Cannabis Brands

Strategic Marketing for Cannabis Brands

It's no secret that the cannabis industry is booming. Cannabis sales increased by 40% in 2021 alone and are expected to surpass the $32 billion mark for 2022. New holistic cannabis businesses, dispensaries, and online CBD stores are popping up daily all across the US,...

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4 B2B Social Media Mistakes

4 B2B Social Media Mistakes

Creating an effective marketing strategy may seem overwhelming with plenty of marketing platforms, various channels, and a wide range of audience segments to target with diverse messages and offers to consider. In addition to the challenges of making the right choice...

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Content Marketing Strategy for Startups

Content Marketing Strategy for Startups

The digital marketing environment is ever-changing and extremely competitive. Every startup that is trying to make a name for itself online should understand a simple thing: content marketing is king. From a startup standpoint, budget is critical. Every dollar, every...

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Importance Of Auditing Your Email Marketing Strategy

Importance Of Auditing Your Email Marketing Strategy

When the pandemic and economic uncertainty of 2020 changed the business world, many brands redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported....

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DIY Public Relations For Startups

DIY Public Relations For Startups

Why Does Your Startup Need a PR Strategy? As a startup, one of the most important things you can do to help boost your growth and attract customers is to implement a good PR strategy. Very few things can offer the same level of credibility + exposure to a young...

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Why Local Store Marketing Matters

Why Local Store Marketing Matters

Whether you're marketing your own small business or you’re a marketing professional for a large corporation, now more than ever local store marketing is an important component in your marketing toolkit. Without focusing on local marketing efforts and strategies, your...

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7 Unique Marketing Ideas for Small Businesses

7 Unique Marketing Ideas for Small Businesses

Without marketing, it is difficult to draw in new investors, customers, or clients. Small businesses often face budget challenges and allow marketing to fall by the wayside in order to spend revenues on other areas of the business. Effective marketing – and the use of...

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