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Evoke Ideas

Local Marketing & Local Businesses Blog

Welcome to Evoke Ideas, where we publish our Six On Success entrepreneur blog series along with articles covering a variety of marketing topics. We highlight business owners and expand upon marketing tools, techniques and news relevant to local business owners. Topics covered include search engine optimization, public relations, online advertising, social media and more. Join us and share your ideas here.

Facebook Business News Feed Changes | How to Adapt

Facebook Business News Feed Changes | How to Adapt

Facebook is overhauling their news feed and, if you rely on reaching Facebook followers from your business page, you will likely be impacted. Knowing this, we put together a plan on how to cope with these changes and help you develop a strategy for the future. What is...

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B2B – Getting Leads for Your Business

B2B – Getting Leads for Your Business

Service businesses can struggle through growth periods. Without an outbound sales force, or a list of potential contacts, options are fairly limited. One company found a unique way to ramp up their inbound leads through online marketing, but it wasn’t as...

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PR Tips: How To Get Press For Your Business

PR Tips: How To Get Press For Your Business

Want to rise above other businesses? Do your own PR and reach out to news outlets. Here's a quick guide to help you get started:   5 Tips for Successfully Pitching a News Story Become a news junkie.  This is the best advice we can give to someone trying to learn...

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Are You Automating With Zapier?

Are You Automating With Zapier?

If you're not yet familiar, Zapier connects all your disparate web services, handling tasks that you would normally do manually. There are tons of great articles on using Zapier to help automate your marketing. We want to focus on a few that may matter most to you....

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How To Market Your Business Online

How To Market Your Business Online

Struggling to market your local business online? We created this handy infographic to help get you started! Don't want to read the infographic? Scroll down for the summary: Get a Website - make it mobile friendly - add webmaster tools and analytics - use Hostgator for...

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The Value of Creating & Updating a Strategic Plan

The Value of Creating & Updating a Strategic Plan

As we closed out 2015 and looked forward to 2016, we took some time to assess the year behind and plan ahead.  One step in looking forward was to create a new strategic marketing plan. Yes, we’re a marketing firm, and yes even we need a plan to keep us moving forward....

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Entering Year Two

Entering Year Two

We haven't really talked about it yet, or even celebrated it, but Evoke Strategy is so proud to have entered into our second year in business!  Our first year anniversary came and went quietly - a good indication of where we are right now. Busy, serving clients,...

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Six on Success, Ester Venouziou, LocalShops1

Six on Success, Ester Venouziou, LocalShops1

Ester Venouziou, LocalShops1 Founder, Live Local! Editor Ester Venouziou, founder of LocalShops1 and editor of the LocalShops1 magazine, Live Local! Ester knows how to turn a passion for helping local businesses succeed, into a business of her own. She started...

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Six on Success, Carlyn Neuman, 360 Realty

Six on Success, Carlyn Neuman, 360 Realty

Carlyn Neuman, Owner, Agent 360 Realty Carlyn Neuman is a triple threat – she’s a business owner, realtor and attorney, giving her clients at 360 Realty insight and expertise they’d have trouble finding elsewhere. This isn’t Carlyn’s first business – she opened the...

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