Evoke Ideas

Local Marketing & Local Businesses Blog

Welcome to Evoke Ideas, where we publish our Six On Success entrepreneur blog series along with articles covering a variety of marketing topics. We highlight business owners and expand upon marketing tools, techniques and news relevant to local business owners. Topics covered include search engine optimization, public relations, online advertising, social media and more. Join us and share your ideas here.

Importance Of Auditing Your Email Marketing Strategy

When the pandemic and economic uncertainty of 2020 changed the business world, many brands redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported....

Consumer Privacy, the (Eventual) End of Cookies, and What It Means for Marketing

Privacy is a word that’s likely to elicit different reactions from consumers versus those of us who work in marketing. The recent onslaught of data privacy legislation has left marketers contemplating what "personal information" means nowadays and how they can...

DIY Public Relations For Startups

Why Does Your Startup Need a PR Strategy? As a startup, one of the most important things you can do to help boost your growth and attract customers is to implement a good PR strategy. Very few things can offer the same level of credibility + exposure to a young...

Chiropractor Marketing: first-step Facebook marketing for small businesses

Check out this article on social media marketing for your chiropractic practice from Chiropractic Economics, which includes advice from our co-founder, Devon. Start with these small steps for kicking off your Facebook marketing for your small business More than 1.6...

Why Local Store Marketing Matters

Whether you're marketing your own small business or you’re a marketing professional for a large corporation, now more than ever local store marketing is an important component in your marketing toolkit. Without focusing on local marketing efforts and strategies, your...

7 Unique Marketing Ideas for Small Businesses

Without marketing, it is difficult to draw in new investors, customers, or clients. Small businesses often face budget challenges and allow marketing to fall by the wayside in order to spend revenues on other areas of the business. Effective marketing – and the use of...

Get Better Lead Generation Results

One of the biggest challenges that marketing teams face is generating quality leads that convert into sales. Whether you’re a new business or you have a well-established company, lead generation is as important as ever in today’s competitive marketplace. There are...

31 Dental Marketing Ideas the Pros Use

Check out this article on marketing your dental practice from FitSmallBusiness, which includes a tip from our co-founder, Devon.

Facebook Business News Feed Changes | How to Adapt

Facebook is overhauling their news feed and, if you rely on reaching Facebook followers from your business page, you will likely be impacted. Knowing this, we put together a plan on how to cope with these changes and help you develop a strategy for the future. What is...