Evoke Ideas
Local Marketing & Local Businesses BlogWelcome to Evoke Ideas, where we publish our Six On Success entrepreneur blog series along with articles covering a variety of marketing topics. We highlight business owners and expand upon marketing tools, techniques and news relevant to local business owners. Topics covered include search engine optimization, public relations, online advertising, social media and more. Join us and share your ideas here.
Strategic Marketing for Cannabis Brands
It's no secret that the cannabis industry is booming. Cannabis sales increased by 40% in 2021 alone and are expected to surpass the $32 billion mark for 2022. New holistic cannabis businesses, dispensaries, and online CBD stores are popping up daily all across the US,...
4 B2B Social Media Mistakes
Creating an effective marketing strategy may seem overwhelming with plenty of marketing platforms, various channels, and a wide range of audience segments to target with diverse messages and offers to consider. In addition to the challenges of making the right choice...
Content Marketing Strategy for Startups
The digital marketing environment is ever-changing and extremely competitive. Every startup that is trying to make a name for itself online should understand a simple thing: content marketing is king. From a startup standpoint, budget is critical. Every dollar, every...
Importance Of Auditing Your Email Marketing Strategy
When the pandemic and economic uncertainty of 2020 changed the business world, many brands redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported....
Consumer Privacy, the (Eventual) End of Cookies, and What It Means for Marketing
Privacy is a word that’s likely to elicit different reactions from consumers versus those of us who work in marketing. The recent onslaught of data privacy legislation has left marketers contemplating what "personal information" means nowadays and how they can...
DIY Public Relations For Startups
Why Does Your Startup Need a PR Strategy? As a startup, one of the most important things you can do to help boost your growth and attract customers is to implement a good PR strategy. Very few things can offer the same level of credibility + exposure to a young...
Chiropractor Marketing: first-step Facebook marketing for small businesses
Check out this article on social media marketing for your chiropractic practice from Chiropractic Economics, which includes advice from our co-founder, Devon. Start with these small steps for kicking off your Facebook marketing for your small business More than 1.6...
Why Local Store Marketing Matters
Whether you're marketing your own small business or you’re a marketing professional for a large corporation, now more than ever local store marketing is an important component in your marketing toolkit. Without focusing on local marketing efforts and strategies, your...
7 Unique Marketing Ideas for Small Businesses
Without marketing, it is difficult to draw in new investors, customers, or clients. Small businesses often face budget challenges and allow marketing to fall by the wayside in order to spend revenues on other areas of the business. Effective marketing – and the use of...
Get Better Lead Generation Results
One of the biggest challenges that marketing teams face is generating quality leads that convert into sales. Whether you’re a new business or you have a well-established company, lead generation is as important as ever in today’s competitive marketplace. There are...
