Expert Digital Marketing

with a

Local Agency Touch

Let’s start at the beginning…

What is Digital Marketing?

Online marketing covers a variety of areas, not just ads. Mainstays such as pay-per-click advertising and SEO still thrive, while social media has presented many new opportunities. The biggest challenge a business faces is determining the best mix and direction for their advertising dollars. Online marketing offers many benefits over traditional advertising in that nearly every activity can be tracked, thus making it easier to place an ROI on your spending. Developing goals, determining methods and measuring response are the critical activities for your online marketing efforts.

Online Marketing Opens Up the World

you might be asking

"Great, but what can you do for me?"

We hate to say, ‘it depends.’ But, it depends. What we specialize in is working with you to determine your business goals and objectives. Then we put together a comprehensive digital marketing strategy to help you achieve those goals. We also implement and manage your digital marketing efforts. 

Not every business has the same needs. We have a good handle on what works (and what doesn’t) for a large variety of businesses. 

Below are the most common types of digital marketing, and explanation of how they work:

We throw you a digital marketing life line

Digital Marketing Services

Search Engine Optimization

SEO is the acronym for search engine optimization. But what does search engine optimization mean to local business owner? It means utilizing best practices and techniques to ensure that your website is fully optimized for success in search engine rankings. Your approach to SEO should be holistic and carry through your content, social media and messaging. In addition, you should ensure that there are no technical errors preventing your website from achieving better search engine rankings.
SEO encapsulates the written and technical areas of your site and often, success builds upon success. Organic visitors (visitors from search engines) should view and interact with the content they believe they are going to receive when they click your link. By increasing clicks from search results, and increasing the time a visitor spends on your website, you increase your site’s ‘worth,’ in terms of how search engines view your site, thus increasing the likelihood you will receive traffic for other search terms you wish to promote.

Paid Online Advertising

Pay-per-click is a type of performance-based advertising, whereby the advertiser is paying only for clicks on their ad. There are many online advertising platforms, but the major players are Google AdWords and Facebook. Advertising on search engines is the more traditional PPC option, while advertising on social sites is a component of social media marketing. Creating, optimizing and managing an effective cross-channel PPC campaign can be daunting for a new advertiser. It is very easy to run through your budget, have little results and no data to assist in optimizing. The key in developing an effective PPC campaign is in research, testing, tracking and optimizing. You must put in place the mechanism to track your results to know what is, and is not, working. And you need to be prepared to spend some time and money to learn what will work for your client base.

Social Media Marketing

Social media marketing is the catchall term for a few different areas of social media: building your fans/followers, connecting with them (social media management), and managing paid marketing efforts on social media.

Search Engine Marketing

Search engine marketing or SEM is a combination of organic and paid marketing efforts. Viewing your online marketing efforts from a higher level, by encompassing both SEO and Pay-Per-Click (PPC) advertising into SEM, will result in a better strategy, better results and an improved ROI. There are many different ways to approach a search engine marketing strategy, and many online tools available. Often, the search engines themselves provide some of the better tools. By combining SEO and PPC, you can effectively control your budget by not paying for clicks that you would have received from organic search results.

Ready for the next step?

Let's Audit Your Digital Marketing

Our agency’s comprehensive digital marketing audit looks at your business objectives, your budget, and your current marketing. We then analyze your business, compare it to your competitors, and provide our recommendations on a path forward. How you choose to take that path forward is up to you. Obviously, we’d love to be your partner, but we understand things don’t always work that way. The digital marketing audit includes:

Search Engine Optimization

Complete on-page (your website) and off-page (links to your site) audit of your SEO, including site structure, keyword targeting, internal linking, content, and more.

Content Marketing

Analysis of on-site (blogs/articles) and off-site content creation efforts including content calendar and tie-ins to overall marketing strategy.

Social Media Marketing

Analysis of completeness and effectiveness of current social media marketing efforts, including audience engagement and content.

Paid Advertising

Analyze and report on existing paid digital marketing efforts across all marketing channels (Google Search, Google Display, remarketing, social media advertising) and recommendations.

"We don't do any digital marketing...will this help us?"

Even if you’re not actively marketing online, conducting an audit gives you a roadmap to follow when you are ready to start your digital marketing efforts. It also helps you determine where to put your time and money.

Other reasons to analyze your digital marketing are:

Analyzing and auditing your online marketing will provide insight into each of these areas.

Let's Get Your Digital Marketing On Track

How it Works

Fill out the form

Just complete this quick form to get started. It's not everything we'll need, but it gives us enough information for our strategy call.

We'll schedule a strategy call

Here's where the real works begins. We'll send you a questionnaire prior to the call and on the call we will discuss your marketing efforts and objectives.

The audit begins

After our call, we will begin working on your audit. This typically takes about 10 working days. Toward the end of our work, we will reach back out to schedule a report.

We report back to you

On this call, we will report our findings, including areas needing improvement, what to do to improve them, and our recommendations on how you should move forward.

Start Now:

Just FYI, filling out this form doesn’t obligate you to anything. It’s just the first step for us to learn more about you. We will reach out to discuss your digital marketing audit and how to proceed.

Evoke Strategy is PR & Digital Marketing in Tampa, Florida

Evoke Strategy is a digital marketing agency and much more

Based in Tampa, Florida. Serving clients nationwide.

Our team is a blend of two disciplines that coalesce for strategic marketing strategies. Our strategy and metrics for PR and digital marketing provides a unique approach to successfully launching businesses. We believe in creating a strong partnership with our clients, acting as part of your team, and being a resource upon which you can rely.

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