Importance Of Auditing Your Email Marketing Strategy
When the pandemic and economic uncertainty of 2020 changed the business world, many brands redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported....
Why Local Store Marketing Matters
Whether you’re marketing your own small business or you’re a marketing professional for a large corporation, now more than ever local store marketing is an important component in your marketing toolkit. Without focusing on local marketing efforts and strategies,...
Get Better Lead Generation Results
One of the biggest challenges that marketing teams face is generating quality leads that convert into sales. Whether you’re a new business or you have a well-established company, lead generation is as important as ever in today’s competitive marketplace. There are...
How Should I Advertise My Business?
Odds are you’re inundated daily with people telling you how and where to spend your money on advertising. Some ‘guru’ or friend-of-a-friend hit it big, and you should do exactly what they did. “I’ll show you how to be an Instagram millionaire!” Or, “you should put all...
The Value of Creating & Updating a Strategic Plan
As we closed out 2015 and looked forward to 2016, we took some time to assess the year behind and plan ahead. One step in looking forward was to create a new strategic marketing plan. Yes, we’re a marketing firm, and yes even we need a plan to keep us moving forward....
