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4 B2B Social Media Mistakes

by Devon | Sep 22, 2021 | b2b, Marketing, Social Media

Creating an effective marketing strategy may seem overwhelming with plenty of marketing platforms, various channels, and a wide range of audience segments to target with diverse messages and offers to consider. In addition to the challenges of making the right choice...

Facebook Business News Feed Changes | How to Adapt

by Devon | Jan 18, 2018 | Local Business, Social Media

Facebook is overhauling their news feed and, if you rely on reaching Facebook followers from your business page, you will likely be impacted. Knowing this, we put together a plan on how to cope with these changes and help you develop a strategy for the future. What is...

Six on Success, Jo-Anne Peck, Historic Shed and Preservation Resource

by Elizabeth | Sep 26, 2014 | Entrepreneur, Local Business, Six on Success, Social Media, Success

Jo-Anne Peck; Shed Designer, Historic Preservation Consultant and owner of Preservation Resource, Inc. and Historic Shed Who knew that sheds and historic preservation could come together to build a successful business? Jo-Anne Peck knew. For more than 14 years she...

Do as I Say….

by Elizabeth | May 23, 2014 | Entrepreneur, Local SEO, Marketing, Public Relations, Social Media, Strategy, Success

I have a confession. In the last couple of weeks I’ve found I’ve fallen prey to exactly what I advise others against – focusing only on day-to-day tasks instead of your own marketing goals. Now that’s not to say that one is more important than the other. In fact, I...

Get More Online Reviews

by Devon | Feb 25, 2014 | Customer Acquisition, Local SEO, Reviews, Social Media

Online reviews are crucial to marketing your local business. In a 2013 study, 79% of consumers said they trust online reviews as much as recommendations from family and friends. Getting more (positive) reviews may seem like a challenge, but creating a strategy and...

Is there still a place for traditional PR?

by Elizabeth | Feb 14, 2014 | Public Relations, Social Media

For years we’ve seen social media grow from a place to get news about our friends to a place to get news about the world. When I think back to significant media events in the past, the Challenger explosion, 9/11, or the death of a world figure, I have vivid memories...