by Devon | Jan 18, 2018 | Local Business, Social Media |
Facebook is overhauling their news feed and, if you rely on reaching Facebook followers from your business page, you will likely be impacted. Knowing this, we put together a plan on how to cope with these changes and help you develop a strategy for the future. What is... 
by Elizabeth | Sep 26, 2014 | Entrepreneur, Local Business, Six on Success, Social Media, Success |
Jo-Anne Peck; Shed Designer, Historic Preservation Consultant and owner of Preservation Resource, Inc. and Historic Shed Who knew that sheds and historic preservation could come together to build a successful business? Jo-Anne Peck knew. For more than 14 years she... 
by Elizabeth | May 23, 2014 | Entrepreneur, Local SEO, Marketing, Public Relations, Social Media, Strategy, Success |
I have a confession. In the last couple of weeks I’ve found I’ve fallen prey to exactly what I advise others against – focusing only on day-to-day tasks instead of your own marketing goals. Now that’s not to say that one is more important than the other. In fact, I... 
by Devon | Feb 25, 2014 | Customer Acquisition, Local SEO, Reviews, Social Media |
Online reviews are crucial to marketing your local business. In a 2013 study, 79% of consumers said they trust online reviews as much as recommendations from family and friends. Getting more (positive) reviews may seem like a challenge, but creating a strategy and... by Elizabeth | Feb 14, 2014 | Public Relations, Social Media |
For years we’ve seen social media grow from a place to get news about our friends to a place to get news about the world. When I think back to significant media events in the past, the Challenger explosion, 9/11, or the death of a world figure, I have vivid memories... by Devon | Feb 7, 2014 | Customer Acquisition, Reviews, Social Media |
Most local businesses know the importance of Yelp in driving customers to their location, but they typically aren’t aware of what value Yelp can add to their business. According to a 2013 study, Yelp contributes an average of $8,000 in yearly revenue to small...