Facebook is overhauling their news feed and, if you rely on reaching Facebook followers from your business page, you will likely be impacted. Knowing this, we put together a plan on how to cope with these changes and help you develop a strategy for the future. What is...
Jo-Anne Peck; Shed Designer, Historic Preservation Consultant and owner of Preservation Resource, Inc. and Historic Shed Who knew that sheds and historic preservation could come together to build a successful business? Jo-Anne Peck knew. For more than 14 years she...
I have a confession. In the last couple of weeks I’ve found I’ve fallen prey to exactly what I advise others against – focusing only on day-to-day tasks instead of your own marketing goals. Now that’s not to say that one is more important than the other. In fact, I...
Online reviews are crucial to marketing your local business. In a 2013 study, 79% of consumers said they trust online reviews as much as recommendations from family and friends. Getting more (positive) reviews may seem like a challenge, but creating a strategy and...
For years we’ve seen social media grow from a place to get news about our friends to a place to get news about the world. When I think back to significant media events in the past, the Challenger explosion, 9/11, or the death of a world figure, I have vivid memories...
Most local businesses know the importance of Yelp in driving customers to their location, but they typically aren’t aware of what value Yelp can add to their business. According to a 2013 study, Yelp contributes an average of $8,000 in yearly revenue to small...
