Importance Of Auditing Your Email Marketing Strategy
When the pandemic and economic uncertainty of 2020 changed the business world, many brands redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported....
Consumer Privacy, the (Eventual) End of Cookies, and What It Means for Marketing
Privacy is a word that’s likely to elicit different reactions from consumers versus those of us who work in marketing. The recent onslaught of data privacy legislation has left marketers contemplating what “personal information” means nowadays and how they...
Why Local Store Marketing Matters
Whether you’re marketing your own small business or you’re a marketing professional for a large corporation, now more than ever local store marketing is an important component in your marketing toolkit. Without focusing on local marketing efforts and strategies,...
7 Unique Marketing Ideas for Small Businesses
Without marketing, it is difficult to draw in new investors, customers, or clients. Small businesses often face budget challenges and allow marketing to fall by the wayside in order to spend revenues on other areas of the business. Effective marketing – and the use of...
Get Better Lead Generation Results
One of the biggest challenges that marketing teams face is generating quality leads that convert into sales. Whether you’re a new business or you have a well-established company, lead generation is as important as ever in today’s competitive marketplace. There are...
