by stephanie@evokestrategy.com | Jul 17, 2023 | Local SEO
Search engine optimization (SEO) is a critical component of any successful digital marketing strategy, and this is especially true for businesses in the home services industry. With more and more customers turning to search engines to find service providers, having a...
by Devon | Nov 2, 2018 | Local Business, Local SEO, Marketing, Strategy
Whether you’re marketing your own small business or you’re a marketing professional for a large corporation, now more than ever local store marketing is an important component in your marketing toolkit. Without focusing on local marketing efforts and strategies,...
by Devon | Jun 20, 2014 | Local SEO, Web Design
Well, you’re on this page reading about responsive design, so you probably have an inkling of what it’s all about. We hope to describe responsive website design in terms that the non-developer can understand, and stress why responsive web design is...
by Elizabeth | May 23, 2014 | Entrepreneur, Local SEO, Marketing, Public Relations, Social Media, Strategy, Success
I have a confession. In the last couple of weeks I’ve found I’ve fallen prey to exactly what I advise others against – focusing only on day-to-day tasks instead of your own marketing goals. Now that’s not to say that one is more important than the other. In fact, I...
by Devon | Feb 25, 2014 | Customer Acquisition, Local SEO, Reviews, Social Media
Online reviews are crucial to marketing your local business. In a 2013 study, 79% of consumers said they trust online reviews as much as recommendations from family and friends. Getting more (positive) reviews may seem like a challenge, but creating a strategy and...
by Devon | Feb 21, 2014 | Local SEO
Local Businesses are probably aware of search engine optimization but may think it is only for big business or national companies. But with fewer viable and affordable options for advertising, local SEO practices should be implemented, regardless the size of the...