by Elizabeth | Aug 24, 2022 | Cannabis, Public Relations, Strategy
It’s no secret that the cannabis industry is booming. Cannabis sales increased by 40% in 2021 alone and are expected to surpass the $32 billion mark for 2022. New holistic cannabis businesses, dispensaries, and online CBD stores are popping up daily all across...
by Elizabeth | Mar 24, 2021 | Press, Public Relations, Startups
Why Does Your Startup Need a PR Strategy? As a startup, one of the most important things you can do to help boost your growth and attract customers is to implement a good PR strategy. Very few things can offer the same level of credibility + exposure to a young...
by Elizabeth | Oct 28, 2016 | Infographics, Local Business, Press, Public Relations
Want to rise above other businesses? Do your own PR and reach out to news outlets. Here’s a quick guide to help you get started: 5 Tips for Successfully Pitching a News Story Become a news junkie. This is the best advice we can give to someone trying to...
by Elizabeth | Jan 12, 2016 | Strategy
As we closed out 2015 and looked forward to 2016, we took some time to assess the year behind and plan ahead. One step in looking forward was to create a new strategic marketing plan. Yes, we’re a marketing firm, and yes even we need a plan to keep us moving forward....
by Elizabeth | May 8, 2015 | Local Business, Public Relations, Six on Success, Strategy, Success
We haven’t really talked about it yet, or even celebrated it, but Evoke Strategy is so proud to have entered into our second year in business! Our first year anniversary came and went quietly – a good indication of where we are right now. Busy, serving...